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Optometrical Practice Management Newsletter - Tips & Reviews. Volume 7. August 2006

Business Tip: More on Instrument Technology

I will be away for 5 weeks, so there will be no business tips for the next two months. One thing I can say is I have been overwhelmed with encouragement and questions about introducing new gadgets into practice. The number one question is how do I introduce it and how much do I charge.

It goes without saying that if you do not charge an extra fee you cannot possibly afford to provide the service. A significant portion of my e-book below is devoted to describing my experience. The simple answer is buy the equipment, use it and charge for it. The overwhelming majority of your patients will appreciate it.

To date hundreds of copies of my e-book have been downloaded. I assume many of the downloads have been read. If you haven't read it yet here it is again:

The 7 Critical Mistakes that Most Optometrists Make in Their Practices

And how to avoid them By Jim Kokkinakis



Product Review: Photochromic lenses have just got better again!

Rodenstock has just released its latest generation ColorMatic lens in three colours, which react faster than all others on the market currently.

It is available in both 1.54 and 1.67 index.

At last we can prescribe lenses that are thin enough and fast enough to satisfy even the most demanding patient.

Can you remember not long ago when photochromic plastic lenses were released. The colour was terrible, and the speed of reaction was unacceptable.

Slowly year by year the technology has improved to the point that it is hard to imagine anything being better than the Rodenstock ColorMatic.

In addition to speed, the life of a lens is also an important quality for photochromic lenses since UV rays can damage the photochromic molecules in the lens in the long term. Unlike other technologies, Rodenstock ColorMatic lenses retain their ability to adapt to varying light conditions - thanks to the unique manufacturing process. After three years of constant wear ColorMatic retains almost 100% of its photochromic power to protect the eyes reliably from glare and damaging UV radiation up to 400 nm.


Therapeutic Tip: Malpositioning of the Upper Eyelid

This relatively common condition can cause significant discomfort. In the right hands it can be corrected. Dr Anthony Maloof (Corneal and Oculoplastic Surgeon) discusses the anatomy involved and the different variations that can occur.

DOWNLOAD the expertly written discussion here

Read this for Dr Anthony Maloof's biography

Anthony would welcome your enquiries at:


Phone: 1300 303 669

Rooms (Sydney city):

Suite 13, Level 9, William Bland Building, 229-231 Macquarie St Sydney 2000

Rooms (Westmead):

Suite 7, The Ashley Centre, 1a Ashley Lane, Westmead 2145


Visit Porsche Design


Rodenstock Australia

Porsche frames position our practice to the business professional.

Get your patients to test drive this premium product.  It's success in our practice has amazed us.
























Information Technology & Optometry

If you want to invest in new technology you must have a solid computer system to make sure that the use of the technology is efficient. Having a solid computer network for an optometry practice is way beyond the average optometrist's skill set. That's where Richard Rees comes in.


Richard Rees works for They are specialists in Information Technology solution. Phone Richard on

1 300 553 559

Visit Lookup for all your IT needs



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KOKKINAKIS CONSULTANTS | P (02) 9553 1516 | F (02) 9553 0028 | PO Box 281, Ramsgate NSW 2217  
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