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Optometrical Practice Management Newsletter - Tips & Reviews. Volume 10. November 2006

Business Tip: When did you last refurbish?

Your office presentation is a reflection of your business. Does your office present a fashion and high technology image or are you in need of a facelift.

Your practice should be significantly changed at least every five years. You would be amazed what a simple paint job can do.

We moved our location in late 2002 and started the whole show from scratch. It is now late 2006 and we have had plans drawn up to refit our whole optical display area.

  • Your retail area is your lifeline.
  • Don't congest it with outdated marketing material.
  • Keep it spotless
  • Make sure your frames are clean
  • If you have price tags on your frames make sure they also are kept new looking
  • Does your lighting show off each frame or is it dull and all the frames look the same.
  • Make sure you invest in a significant number of colourful frames
  • Even though we all know that the neutral colours mostly will sell, it is important to colour up your frame display giving the impression of a great selection

I have spent a lot of time over the last couple of years discussing the importance of technology in the practice. Spectacle frames and lenses are the main reason most of our patients visit us - lets make sure we show them off properly and effectively.


Therapeutic Tip: Eye drops...what are we putting into people's eyes?

  • Last month Dr Anthony Maloof discussed side effects of drops that we put in our patients' eyes.
  • We all know preservatives can cause problems.
  • If you did not read Anthony's great article last month click on the link below to get it.

DOWNLOAD the expertly written discussion here


Read this for Dr Anthony Maloof's biography

Anthony would welcome your enquiries at:


Phone: 1300 303 669

Rooms (Sydney city):

Suite 13, Level 9, William Bland Building, 229-231 Macquarie St Sydney 2000

Rooms (Westmead):

Suite 7, The Ashley Centre, 1a Ashley Lane, Westmead 2145


  • Highlighted below I have added a little tip about maximising the effect of eyedrops.
  • A very important point that was mentioned last month was that typically two drops per eye are recommended even though the eye can never hold even the volume of one drop.
  • As an aside, once you put a drop in an eye you can maximise ocular absorption and minimise systemic absorption by punctal occlusion.
  • Did you know though that it is just as effective to ask the patient to just close their eyes and refrain from blinking for a couple of minutes.
  • Precisely the same effect will occur with no blinking, as tears and eye drops can only move down the drainage system of the eye if blinking occurs.
  • So it is much more convenient and less tiring for the patient to just ask them to not blink and forget the punctal occlusion altogether!


Rodenstock has just partnered with Adidas to create a whole new product line.

Customised Sport's Spectacles are here!


More Information here





Images of the Eye Practice


Information Technology & Optometry

If you want to invest in new technology you must have a solid computer system to make sure that the use of the technology is efficient. Having a solid computer network for an optometry practice is way beyond the average optometrist's skill set. That's where Richard Rees comes in.


Richard Rees works for They are specialists in Information Technology solution. Phone Richard on:      1 300 553 559

Visit Lookup for all your IT needs

To date hundreds of copies of my e-book have been downloaded. I assume many of the downloads have been read. If you haven't read it yet here it is again:

The 7 Critical Mistakes that Most Optometrists Make in Their Practices

And how to avoid them By Jim Kokkinakis



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