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Product Review: Etnia Barcelona from General Optical

Etnia Barcelona is a recent launch of new designer optical frames in the Australian marketplace and our practice was one of the first to take on this fresh and vibrant collection from General Optical.

What caught our attention were the brilliant colours. At the time (about 6 months ago) we were looking for a range that could slot in for the younger patients aged 16-25. This group tends to look for something funky yet reasonably priced. The Etnia range fitted our profile perfectly.

Etnia Barcelona is a range that incorporates fresh, vibrant colours and new colour combinations. The frames are simple yet stylish in design and very light and comfortable to wear.

This range has had so much attention since we introduced it into our practice. To our surprise, the Etnia Barcelona range took off as soon as it arrived. In fact we had not yet priced it when we sold our first frame.  My daughter wears two different pairs and three of her friends have come into the practice from the suburbs to specifically purchase Etnia frames.

Our initial motivation was to find a range for our youth market, we have been most surprised at how well it has served a wider age group right up to the 50 year olds. Let's face it, the baby boomers today are significantly more active and want to look youthful. The luminous colours and modern style of the Etnia range not only appeals to the youth but also the young at heart.

To date our youngest patient wearing Etnia is 12 years of age and our oldest patient is 54.  I think the reason for its appeal is that they are hip and funky on the young yet fun and fresh for the mature individual.

It is amazing how much attention the Etnia range attracts; patients can’t help but to try these exciting frames on.  With virtually every frame selection that occurs in our practice, we find that one of the Etnia frames is on the short list.  What this tells me is that not only is this range extremely popular, it also helps differentiate our practice; having modern, exciting frames to choose from.  There is no doubt in my mind that the introduction of Etnia Barcelona at The Eye Practice, our patients are more likely to purchase their new eye wear from our dispensary, even if the choice is not an Etnia fame.  This range just spices up our whole retail area.

Call General Optical today on (02) 9699 8080.



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