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Product Review: Michael Kors from General Optical                                   

This year we were eagerly awaiting ODMA to pick up a few different frame lines. Keeping your frame display fresh, colourful and vibrant is imperative to keep your numbers ticking over and patients eager to update their look.

Michael Kors is one of the fastest growing, new fashion designers in America for luxury accessories and sportswear, so when we found out that he was releasing his new frame range in Australia, it was on the top of our list to assess.

We were not disappointed. Of the three new ranges that we introduced straight after ODMA, it was immediately a hit. Not only with our patients but also with our dispensing staff.

You know you are on a winner when your dispensers are prepared to pay to buy the product they are actually selling.

Contact General Optical today to view the Michael Kors range.

The Michael Kors EyeWear Collection delivers chic European style, updated for today’s discerning high end consumer. The frames are classic in style, with texture and colour the standout features. Comfortable and light, the frames are very easy to wear,and compliment today's jet-set lifestyle.

Michael Kors has an impressive optical and sunglass selection. There are two lines:

  • Michael Kors design (premium) and
  • Michael (for the more price conscious customer).



The sunglass range has both small and large frames. The colours are warm with some wood grain textures, and then there are some of those great 60’s retro colours to choose from as well. The finish on these frames is second to none. They are one of the neatest lines we at The Eye Practice have ever encountered.

The optical frames compliment the sunglasses again with the warm colours, and beautiful finishes. The temples on these frames include the press studs and the link chain finish, quite often seen in his clothes and other accessories.

All Michael Kors sunglasses are presented in a beautiful brown leather look, zip up case, with cloth. The optical frames come in the same finished hard case with a magnetic seal. The cases are magnificent!

Apart from the fact that Michael Kors was instantly successful, what amazed me the most was the brand's positioning compared to our own:

Our practice tries to attract the business professional, who is busy, image conscious and is looking for quality. Michael Kors is precisely what we must have.

Contact General Optical today to view the Michael Kors range.



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